End-to-end product designer. Design systems expert.
6+ years leading products from research to market, and building the systems that let teams move faster without breaking consistency.
Case Studies
🏆 Best Event App 2025
SXSW London Mobile App
End-to-end design for the official SXSW London app. 24K+ DAU (~94% adoption), 71.3% of planned sessions attended. Design system rebuild cut brand-switch time from 8–12 weeks to 3–5 days. Winner, Best Event Technology 2025.
Modernizing Cash Collection for Egypt's Digital Economy
Redesigned Banque Misr's B2B merchant cash collection flow. Validated through 22-participant research and 7 usability rounds across Cairo branch staff.
Design System Projects
Rebuilding Design Consistency at Scale
Audited and rebuilt a fragmented design system across 4 product lines reduced component inconsistencies and cut design-to-dev handoff time.
Rebuilding Token Architecture for Scalability
Rebuilt the token architecture across 3 tiers, primitives to semantics. Reduced brand-switching from 8-12 weeks to 3-5 days. 98% team adoption.
UI Interactions
AirPod Connectivity
Card Effect
Card Spotlight
Drag & Drop Cards
Glitch Card
Concept Work
ArcLight Capital - Risk Command Center
Designed a real-time risk monitoring dashboard for energy infrastructure investments, surfacing portfolio-level exposure at a glance.
Wanderlux - Flight Booking Platform
Designed a modern flight booking experience focused on search speed and fare transparency for a new OTA brand.
Fujairah Finance Department Portal
Redesigned the government finance portal to improve citizen-facing services and internal workflow efficiency.
Building
I build things outside work plugins with thousands of installs, a shipped iOS app, and ongoing experiments. Each one taught me something I couldn't learn in a sprint.
About Me
Six years across fintech, SaaS, and event tech, most of it in the deep end.
I've led design teams of up to 7 designers, worked directly with PMs and engineers from discovery through launch, and rebuilt broken design systems from governance up. My work has shipped to millions of users across the Middle East and globally.
I care about clarity over cleverness in the UI, in the system, and in how a team communicates. I'm at my best when I'm close to the product and the people building it.
I've also built an AI-native design workflow integrating Claude Code and Figma MCP that's now part of how I work on every project.
Open to Senior or Lead Product Designer roles in fintech, SaaS, or developer tools. UAE-based or remote. Available immediately.